Yogendra Singh, Head-IT/SAP- Barista Coffee Company Ltd.
“Digital transformation is nothing but imperative for all businesses, from the small to the large enterprises. We talk about DT in every keynote, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital. There is more confusion to understand what digital transformation means.
As we all know, due to technological advances, the business world keeps changing rapidly. As a result, customers themselves have changed significantly as well. In fact, these days the customer journey is dictated by today’s digital consumers. These new customers are tech-savvy and expect to receive efficient and seamless customer service within seconds and they are the main reason why digital transformation is so important for businesses. Digital Transformation is just a process to supplement the people with process and technology to drive any business in right and digital manner. In general terms, we define digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers.
Digital transformation closes the gap between what digital customers already expect and what analogue businesses actually deliver. It is important to understand what digital means to your company – whether you are afinancial, agricultural, pharmaceutical, or retail institution – is essential.”