Zebra & Innovation go side by side
IP Singh
Head of Barcode and Supplies, India and subcontinent
Zebra Technologies
Zebra Technologies is a global leader respected for innovation and reliability. Manufacturers, retailers, healthcare and service organizations and governments worldwide its our products and solutions to see more and do more.
Zebra offers an extensive portfolio of products and services, incorporating barcode and RFID technologies, censoring and visibility software, which transforms the physical elements of a business, such as assets, people and actions, into the digital. This transformation allows organizations to know in real time the location, condition, timing, accuracy and speed of the events occurring throughout their value chain.
VARINDIA talked to IP Singh, Head of Barcode and Supplies, India and subcontinent, Zebra Technologies, who shared his insights about the company.
Brief us about Zebra
With a global presence, Zebra is known for innovation and reliability. Zebra provides enabling technologies that allow customers to take smarter actions. The company’s extensive portfolio of barcode, receipt, kiosk and RFID printers and supplies, as well as real-time location solutions give a digital voice to assets, people and transactions that provides greater visibility into mission-critical information.
Please describe Zebra’s barcode portfolio in India
Zebra has been innovating printers catering to the needs of various verticals. Innovation has been the strength of the company. We understand the basic need of the end customer and based on that we come out with new and innovation products. We are very close to the end customer.
We have a huge portfolio in Barcode space catering to the requirements of different verticals. The launch of HC100 was step in the direction of catering the needs of healthcare vertical. In short, if you are not customercentric, it is very difficult to innovate new products.
Millions of companies around the world rely on Zebra's barcode label printing products to help improve data management and accessibility, strengthen access control systems, and increase productivity.
What’s your global presence?
We are an American company with its footprints all over the world. Though business from America and Europe is stronger, APAC region is also showing signs of growth. APAC region stands high in Zebra’s scheme of things. When I refer to APAC I am talking about countries where growth opportunities are huge. These countries include China, India and Malaysia.
How are focusing the B and C class cities in the country?
We are a channel company. We are going for an exceptional geographical expansion. That is possible when we have more channel partners in b and C class cities. We consider these places virgin areas and we intend to tap them. Hence we are strengthening our channel partners in these places across every part of India.
Which verticals is Zebra focussed on?
These days we are doing well in Government vertical which is key for us in India. Healthcare is another area where we are strong. Manufacturing and logistics are other important verticals for us.
What are your initiatives to increase the brand awareness of Zebra and its products among the customers?
Everyone is in the known that Zebra has a portfolio of quality products. Hence branding is absolutely in place. We focus our attention where it is due. Though a channel company we never lose sight of the fact that we have to be close to the end customer. This makes us understand the unique needs of the end users. The initiatives are accompanied by marketing activities like organizing exhibitions.
edit@varindia.com
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