Zenifi is acquired by BharatX to join the medical loan market

Zenifi, a healthcare finance business offering low-cost and free EMI options, has been purchased by BharatX. As a result of the agreement, Padam Kataria, co-founder and CEO of Zenifi, will become the head of business for healthcare at BharatX. The Zenifi team may take advantage of the current loan platform and attain improved economics now that they are a part of BharatX. Furthermore, BharatX will be able to enter the healthcare industry thanks to this acquisition.

Founded in 2023 by Padam Kataria, Harshit Shrivastava, and Rajendra Kulkarni, Zenifi provides zero cost and low cost EMI’s to improve conversion rates for healthcare providers. It has tied up with multiple hospitals and aggregators, generating an annual rate of demand worth over Rs. 1.2 crore.

After being a part of BharatX, Zenifi team can use the pre-existing lending platform and realise better economics. And this acquisition will allow BharatX to break into the healthcare sector.

BharatX enables financing options for over 125 brands in white-labled manner. In the past five quarters, it claims to have grown 33X and have raised more than $4.7 million till date. The startup also claims to have disbursed credit to more than 200,000 users till now.

BharatX recently announced partnerships with Cashfree, a payment gateway, alongside existing partnerships with brands such as Flo mattress, Snitch, and Mokobara.