Zicom eyes SMBs and Corporates
What is the size of the surveillance and security market? How much belongs to surveillance cameras?
Zicom estimates the market size at Rs.1,500 crore, excluding the fire detection and firefighting products. Surveillance constitutes over 50 per cent of the market mix and happens to be one of the fastest-growing product segments in the industry.
Brief us about the surveillance business and how do you position Zicom?
Zicom was established in 1995. Its activities include the concept of Central Monitoring Station in India. Since its inception, it has diversified into all industry verticals. The company has India's first indigenously manufactured Access Controller. Apart from Pioneering Service Subscription Scheme, it brought the concept of wireless security systems to the country.
Zicom will continue to be the industry’s leading "Electronic Services and Solutions" provider.
How many models do you have in this category?
Zicom's business is categorized into three specific verticals:
What are the opportunities for Channel Partners?
I am seeing distinctively two different partner profiles emerging in the marketplace for this industry:
The opportunity for the IT dealers is undoubtedly a higher margin mix compared to the traditional IT products.
How about the competition in terms of imported products?
Competition is getting hotter now than in the last 15 years, especially in the SMB and corporate segments. But I am glad that we are seeing branded entrants into this market and a level-playing field unlike in the past where competition was from the Chinese products and customers had few brand choices.
Can you name some of your valued customers?
Zicom customer base is diverse from various verticals. To name a few, these include HSBC, Federal Bank, Swami Vivekananda Rock Memorial, Siddhi Vinayak Temple, ONGC, NTPC, Damas Jewellers, Prestige Builders and Raheja Builders.
And, nothing in India is complete if we have not touched upon Bollywood and cricket. Zicom protects the properties of Sehwag, Harbhajan, Ishant Sharma and other Bollywood celebrities.
How do you see the real estate sector?
This is one segment where the troughs and peaks are quite rough. As of now, real estate is hot with plenty of growth in the residential segment. Zicom has a separate sales team in all locations across the country focussing on this segment. We have had some very prestigious wins in the recent past.
Tell us something about your alliance with any major partners?
Zicom is a brand owner. Our sales are through partners and we have toll-free pre-sales and post-sales support and provide Central Monitoring facility for our partners and end-customers. No other company offers this in India. Our distributors are OST in Chandigarh, Shweta in Andhra Pradesh, Nook Micro in Karnataka and Tamilnadu, Streamline in Indore, Suresh Infotech in Rajasthan, Starlite in Lucknow and Devlok in Kolkata.
Tell us about the successful implementation of projects?
Zicom's integration business which has got the most prestigious installations in the country was sold to Schneider. The installations include Western Railways, Taj Hotels, city surveillance projects in Mumbai, Bengaluru, Jaipur, RBI and Supreme Court buildings, Commonwealth Games, etc. Zicom, after the sale to Schneider, will not be involved in large-scale integration business. Zicom's focus will be on SMBs and corporates as well as on large-scale but non-integration business.
Newgen to streamline end-to-end lending processes with Mambu
Newgen Software is announcing its partnership with cloud banking platform, Mambu. The part...
UiPath and Amelia bring in a new era of seamless digital experiences for the Future of Work
UiPath and Amelia, the enterprise leader in Trusted AI have announced a partnership that b...
Zoom expands Zoom IQ with a host of new capabilities
Zoom Video Communications has announced the expansion of Zoom IQ, a smart companion that e...
Team Computers along with Microsoft Surface hosts 300 IT leaders
Team Computers has organized an event to showcase how the diverse range of Microsoft Surfa...
Cisco aiming to build a trusted and resilient future for the nation
Daisy Chittilapilly, President, Cisco India & SAARC The US-based te...
Providing multilingual internet crucial to bridge digital divide in India: MeitY Addl Secy
Calling India the right place for Universal Acceptance Day celebrations, Bhuvnesh Kumar, I...
The new wave of start-ups in the country is a testimony to the entrepreneurial temperament of the youth
PHDCCI conducted “Bharat Startup Summit, 2023” The conclave through discussion...