ASUS shaping India’s future with accessible AI solutions by 2025

ARNOLD SU
VICE PRESIDENT, CONSUMER AND GAMING PC, SYSTEM BUSINESS GROUP, ASUS INDIA

India’s laptop market is evolving rapidly, and at ASUS, we are committed to meeting the diverse needs of businesses, students, and creative professionals through innovative, customer-centric solutions. Our strategy focuses on delivering cutting-edge technology tailored to every user segment. For businesses, we offer products like the dual-screen Zenbook DUO and the ultralight Zenbook A14, designed for portability and multitasking. Students benefit from our affordable Vivobook range, packed with AI-enhanced features, while creators can push boundaries with our ProArt lineup, India’s first dedicated laptop series for artists and designers.

AI AT THE CORE

AI is at the heart of our innovation. Our Next-Level AI PCs, such as the Vivobook 14 Flip, feature advanced AI capabilities like the ASUS AI camera with Windows Studio Effects, Two-Way AI Noise Cancellation, and adaptive lock and dimming for enhanced productivity and security. The one-click Copilot key and StoryCube software empower users to unlock creativity and streamline workflows. By 2025, we aim to make AI accessible across all segments, ensuring Indian customers experience the latest advancements on par with global markets.

PRIVACY-FIRST, POWER-OPTIMIZED

Security is a top priority. Our AI PCs feature onboard Neural Processing Units (NPUs) that process AI tasks locally, reducing cloud dependency and enhancing privacy. With Microsoft Pluton and TPM Firmware chips, we fortify user data and encryption keys, while physical camera shutters and mic cut-off switches provide additional privacy safeguards.

To improve battery life and efficiency, we leverage AI-driven power management, adapting to user habits and optimizing resource allocation. Features like Battery Health Charging extend battery lifespan up to three times, while our Zenbook A14 and Vivobook 16 offer up to 32 hours of battery life, ensuring uninterrupted productivity and entertainment.

DRIVING THE CIRCULAR ECONOMY

Sustainability is a core value at ASUS. Our laptops incorporate recycled materials like post-consumer recycled plastic and aluminum, and we’ve introduced innovative materials like Ceraluminium, which is 100% recyclable. Initiatives like the ASUS Select Store and #DiscardResponsibly campaign promote the circular economy in India, while globally, we aim for a 30% reduction in carbon intensity by 2025 and 100% renewable energy use in Taiwan by 2030. Through these efforts, ASUS is not only addressing the evolving needs of India’s laptop market but also driving a sustainable, innovative future for computing.