Lenovo drives India’s laptop market with AI, security, and sustainability

ASHISH SIKKA
DIRECTOR AND CATEGORY HEAD, LENOVO INDIA

India’s laptop market is growing rapidly, and Lenovo is leading this transformation with AI- powered solutions tailored to meet the diverse needs of businesses, students, and creative professionals. Our latest lineup, including the ThinkPad X9 14 Aura Edition, Yoga Slim 7i Aura Edition, IdeaPad Pro 5i, and IdeaPad Slim 5, integrates cutting-edge AI-driven performance to enhance productivity, creativity, and efficiency.

REVOLUTIONIZING WORK AND CREATIVITY

Powered by Intel Core Ultra and AMD Ryzen AI 300 Series processors, these devices deliver up to 120 TOPS of AI performance, ensuring faster computing, intelligent workload management, and extended battery life. The ThinkPad X9 Aura Edition, for instance, offers enterprise-grade security and AI-powered Smart Modes, while the Yoga Slim 7i Aura Edition enables seamless multitasking with AI-enhanced graphics and advanced cooling technology. For students and creators, the IdeaPad Slim 5 and IdeaPad Pro 5i incorporate AI-driven learning tools and immersive OLED visuals, making them ideal for academic and creative workloads.

ROBUST PROTECTION WITH AI INNOVATION

Security is a top priority in today’s digital landscape, and Lenovo addresses this through our ThinkShield platform, which offers multi- layered protection for devices, identities, online activities, and data. Features like biometric authentication, self-encrypting drives, and AI- powered endpoint security in collaboration with SentinelOne ensure robust protection against cyber threats. Additionally, our AI-driven innovations, such as the Neural Processing Unit (NPU) in the ThinkPad X9 14 Aura Edition, enhance multitasking efficiency and energy management, while Lenovo AI Now, powered by Meta’s Llama 3, provides personalized digital interactions and smart workflow management.

ENHANCED BATTERY LIFE AND SUSTAINABILITY

To address the need for longer battery life and faster charging, Lenovo employs AI-driven power management and Super Rapid Charge technology, enabling devices to recharge up to 70% in just 30 minutes. Sustainability is also a key focus, with Lenovo incorporating up to 30% post-consumer recycled content in devices like the ThinkPad L series and using eco-friendly materials such as bamboo and sugarcane fiber in packaging. Our commitment to innovation and sustainability is further highlighted by the Yoga Solar PC concept, which features an integrated solar panel for off-grid charging solutions. Through these initiatives, Lenovo is not only meeting the evolving demands of the Indian market but also driving a smarter, more sustainable future.