Entrepreneur Priyanka Gill, Venture Partner at Kalaari Capital and Co-Founder of the Good Glamm Group, has launched COLUXE, a premium lab-grown diamond (LGD) brand. The company has also secured angel funding for an undisclosed amount to fuel its growth and expansion.
COLUXE aims to redefine luxury by offering contemporary, high-quality lab-grown diamond jewellery. The brand features an extensive collection, including solitaire rings, pendants, earrings, tennis bracelets, necklaces, and thematic designs centered around zodiac signs, gifting, and manifestation.
One of COLUXE’s key differentiators is its technology-driven approach to customisation and personalisation. The company leverages AI-powered innovations to create multi-use settings, allowing customers to modify and personalize their jewellery with ease. Additionally, COLUXE integrates seamlessly across flagship stores and digital platforms for a smooth shopping experience.
COLUXE is set to launch digitally in mid-2025, followed by an expansion into flagship retail stores, tapping into India’s $50 billion fine jewellery market. The brand enters a competitive landscape alongside established players such as Fiona Diamonds, Limelight Lab Grown Diamonds, and Jewelbox, while Aditya Birla-backed GIVA also offers a lab-grown diamond collection.
With sustainability and innovation at its core, COLUXE aims to carve a niche in the fast-growing lab-grown diamond segment, offering ethically sourced, high-quality alternatives to mined diamonds.
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