A proactive, multi-layered approach to alleviate human errors

JAYDEEP SINGH
GENERAL MANAGER FOR INDIA REGION, KASPERSKY

“Organizations must adopt a proactive, multi-layered approach to cybersecurity education to mitigate human errors that often lead to data breaches and other forms of consequences. As cyber threats, including phishing attacks, grow more sophisticated, empowering employees with the right knowledge and tools is essential. In 2024, Kaspersky blocked nearly 900 million phishing attempts worldwide, a 26% increase compared to 2023. In India alone, Kaspersky intercepted almost 200,000 financial phishing attacks targeting businesses, leveraging fake banking websites and payment systems.

BALANCING DATA PRIVACY WITH DATA COLLECTION

Kaspersky addresses this balance through a framework emphasizing transparency, user consent, data minimization, anonymization, and robust security measures.

1.    Transparency and User Consent - Users should be well-informed about data collection practices by providing detailed information on the types of data collected and their intended use.
   2.    Data Minimization and Purpose Limitation - Only data necessary for specific, legitimate purposes is collected, aligning with privacy best practices and reducing potential risks.
   3.    Data Anonymization and Pseudonymization - To protect user identities, Kaspersky implements techniques such as anonymization and pseudonymization, ensuring personal data cannot be attributed to specific individuals without additional information.
   4.    Robust Security Measures - Advanced security protocols, including encryption, are employed to protect data from unauthorized access, breaches, or leaks, thereby maintaining user trust."