AI/ML
Pure Storage Survey reveals that Energy Demands and Infrastructure Challenges Threaten Sustainability Goals, which means need for substantial or complete IT infrastructure upgrade to support AI.
Pure Storage has released a new report highlighting the preparedness of enterprises in India to compete in a business landscape characterized by two key trends – AI and sustainability. The report, 'India’s AI Journey: Balancing Innovation with Sustainable Growth' found that while AI is a top priority, companies are concerned about its impact on energy consumption and that meeting their ESG goals will become impossible without a modern robust IT infrastructure.
AI is quickly becoming a powerful force in many industries in India, driven by the need for innovation, higher productivity, and better customer experiences. A report from TeamLease Digital suggests that AI could add about $450-500 billion to India's economy by 2025, making up 10% of the country's $5 trillion GDP target. However, AI is also increasing the demand for resources like electricity, water, and space in data centers. The International Energy Agency says data centers already use 1-2% of global energy, and AI will likely push this number higher.
“As AI adoption surges in India, organizations are driving innovation across sectors, but they struggle with rising energy demands and meeting ESG goals. Our report highlights the urgent need to invest in robust, energy-efficient systems that can power AI-driven growth while securing a greener future for all,” shared Ajay Singh, Chief Product Officer, Pure Storage.
Survey reports that India's AI Momentum is gaining traction. Over the next three years, 48% of respondents have prioritized AI to maintain their competitive edge. Currently, 52% of organizations have deployed AI technologies, 35% are piloting them, and 12% are still exploring integration strategies. Today, 64% of the organizations use AI for their virtual assistant/chatbot function, 45% use AI across IT operations and cybersecurity reflecting the critical need for secure and efficient IT environments and 40% use it for new product development (NPD) and innovation.
Highlighting the rising energy consumption and sustainability concerns, the report shared that as AI technologies expand, the demand for supporting infrastructure has surged. 42% of organizations report a doubling in compute power needs, while 41% have seen their storage demands double. This growth also drives higher energy consumption, with 74% of organizations concerned about AI's impact on energy use and ESG goals.
Pure Storage’s study is based on a survey conducted across India’s enterprises in sectors such as BFSI, Tech-Telecom-Media, Healthcare, Government, Airlines, Transportation, Supply Chain and Logistics, Manufacturing, etc. from June to August 2024. The study involved 210 respondents including key IT decision-makers and those with the authority to influence IT purchasing decisions. The insights were gathered through a combination of in-depth interviews and a survey questionnaire.
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