Apple has reportedly put its internal cloud project, “Project ACDC” (Apple Chips in Data Centers), on hold. The initiative aimed to build a developer-centric cloud platform powered by Apple’s M-series chips, positioning the company as a competitor to cloud giants like AWS, Azure, and Google Cloud.
According to media reports, Apple explored offering developers access to servers running its power-efficient, AI-optimized M-series silicon—already used in Macs and iPads.
These chips also support Apple’s Private Cloud Compute, which powers features like Apple Intelligence, Siri, Photos, and Wallet through secure AI inference.
The project is aligned with Apple's broader strategy to control its technology stack, from hardware to software to services.
Entering the cloud market could have helped Apple diversify revenue, especially amid scrutiny over its App Store and reliance on Google’s search partnership.
In FY2023, Apple’s Services segment generated $85.2 billion.
Despite internal momentum in early 2024, the departure of Cloud VP Michael Abbott in 2023 may have impacted progress.
While Project ACDC’s future remains uncertain, Apple’s use of its chips in data centers reflects its ongoing investment in next-gen AI infrastructure.
Even without a public rollout, Apple appears to be strategically positioning for a more AI- and cloud-driven future.
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