Dell pushes boundaries of innovation with AI-driven computing

INDRAJIT BELGUNDI
SR. DIRECTOR AND GM, CLIENT SOLUTIONS GROUP, DELL TECHNOLOGIES INDIA

As India’s PC market is expanding at an incredible pace, Dell is committed to meeting the needs of businesses, creative professionals, and modern workforces by integrating AI-powered innovation and sustainable practices into its devices. Our latest offerings, such as the Latitude and Precision series, incorporate cutting-edge technology, including NPUs, CPUs, and GPUs, working seamlessly together to provide smarter workflows, enhanced multitasking, and increased productivity. By leveraging AI, Dell delivers an intuitive user experience, empowering businesses to optimize operations and creators to unlock their potential with AI-assisted design and content generation.

AI SECURITY FOR ENHANCED PROTECTION

Security is a top priority in today’s digital landscape, and Dell is focused on providing robust protection against evolving cyber threats. Our latest AI PCs are equipped with advanced security features, such as ExpressSign-In, Intelligent Privacy, Onlooker Detect, and proactive threat detection, designed to protect sensitive data and ensure that users can confidently navigate their work environment. These features, powered by AI, continuously monitor and respond to potential security risks, keeping users’ information safe both in personal and professional settings.

LONG BATTERY LIFE WITH AI OPTIMIZATION

In addition to security, Dell’s commitment to performance extends to battery life, a critical factor for professionals on the go. Our Latitude 7455, for example, offers up to 22 hours of local video playback and an ExpressCharge feature that powers the device to 80% in just one hour. AI-powered optimization ensures that resources are allocated intelligently, resulting in improved multitasking efficiency and longer battery life. Whether working remotely or on-site, these features allow professionals to stay productive without interruptions.

SUSTAINABLE DESIGN FOR A GREENER FUTURE

Sustainability is central to Dell’s business philosophy. In 2024, we introduced devices like the Latitude and Precision PCs, which feature up to 50% recycled cobalt, 95% post-consumer recycled plastic, and 98% recycled aluminum. The OptiPlex series leads the way in eco-friendly design, with 50% recycled steel and 57.3% recycled plastics, including ocean-bound materials. Additionally, our products meet ENERGY STAR 8.0 certification and EPEAT Gold standards, reflecting our commitment to energy efficiency and reducing the environmental impact of our manufacturing processes. Dell combines AI, security, and sustainability to empower users, ensuring success in today’s fast-paced, eco- conscious world.