HubSpot announces acquisition of AI search startup Dashworks

Customer Relationship Management (CRM) platform, HubSpot would be acquiring Dashworks, an AI-powered workplace search assistant. The company said in a statement that the addition of Dashworks would make its AI features like Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources. HubSpot users will be able to ask using natural language, an exceedingly useful feature as AI use becomes popular among less technical users.

In 2024, HubSpot launched Breeze Copilot as a first step in making this vision a reality for its customers. With Dashworks joining HubSpot, the platform is making Breeze Copilot, Agents, and embedded features even more powerful by adding deep search and reasoning, as well as connecting to unstructured data sources. This means individual team members will be able to ask questions in natural language -

·         Marketers can simply ask for the latest brand guidelines

·         Sales reps can ask for the status of accounts beyond what’s in the CRM

·         CX reps can have it search the knowledge base for specific answers

In the background, Breeze will research business context both inside and outside of HubSpot, leveraging our ecosystem with over 1,800 app integrations. Then, it will summarize and deliver answers to GTM team members quickly. 

"What's impressive about Dashworks is its simplicity—ask a question, and it instantly pulls information scattered across documents, messages, tickets, teams, and third-party apps,” said Nicholas Holland, SVP and Head of AI at HubSpot. “What used to take hours now takes seconds. We're excited to integrate this powerful search into Copilot to create a true go-to-market assistant."