SapientNitro acquires CLANMO
2011-07-20SapientNitro has signed an agreement to purchase mobile agency CLANMO. This acquisition strengthens SapientNitro's existing capabilities to provide outstanding end-to-end mobile expertise and further enhances its offering for multi-channel marketing and multi-channel commerce in the European and, particularly, the German market.
"We have seen great demand for immersive mobile-based experiences in Europe," said Dr. Christian Oversohl, MD, SapientNitro Europe. "Mobile is quickly becoming the communication and shopping vehicle of choice for consumers, along with advances in smartphones, tablet computing and touchscreen vending, it is bridging the gap between marketing and sales."
Continued Oversohl, "With the addition of CLANMO, we strengthen our mobile bench in Europe which, alongside our deep capabilities the U.S., will accelerate our ability to help clients meet the changing customer behaviours and expectations triggered by mobile. CLANMO is renowned for the high quality and breadth and depth of its mobile services, and we are excited to have them aboard."
SapientNitro purchased CLANMO from MindMatics AG, which previously operated three divisions: mobile payment (mopay), mobile content (melonmobile), and CLANMO, an end-to-end mobile marketing services agency. As MindMatics decided to strategically focus on mobile payment solutions, it has sold 100% of its equity stake in CLANMO to SapientNitro, effective July 1, 2011.
"With SapientNitro, we are thrilled to have found a one-of-a-kind partner that is committed to redefining the marketing and technology space, and allows us to strategically broaden our services in the areas of mobile marketing, mobile brand experience, and mCommerce," said Joachim Bader, MD, CLANMO GmbH. "Aside from the strategic fit, we share a strong cultural identity that surely will facilitate the integration," added Felix Heimbrecht, MD, CLANMO.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.