Translucia partners with India’s Sunovatech for $3Bn metaverse project

Translucia, a subsidiary of T&B Media Global (Thailand) has entered the Indian market by forming a partnership with Sunovatech India, a specialist immersive and extended reality company, to build a comprehensive ecosystem with metaverse elements to create a virtual world worth $3 billion.

Translucia aims to develop an ‘infinite universe’ capable of interconnectivity with other metaverses leveraging Web 3.0 capabilities. The Translucia universe will have shared infrastructure, utilities, technologies, hardware, and software. The development will provide a new experience that leads users to a truly immersive experience that connects the real and virtual worlds.

Jwanwat Ahriyavraromp, Founder and Chief Executive of T&B Media Global and Founder of Translucia said, “We are delighted to work with Sunovatech Indiaincluding our global partners, these partners bring their unique expertise, talent and advanced technologies to help Translucia achieve its goals. Sunovatech contribution is critical as the talent from India will bring in quality, speed of production, cost efficiency, and commitment.”

Under the partnership, Sunovatech will act as a production hub for building 3D assets, environments and modules of the metaverse, using its exceptional Unreal Engine technology development and specialists. Sunovatech will design a 3D virtual reality experience for Translucia.

Rishi Ahuja, Founder of Sunovatech, said, “We are really excited to be part of this unique and extensive project, this partnership uniquely opens access to a large volume of 3D assets for Translucia owned by Sunovatech. We will bring in production speed, finest processes of the Metaverse with harmonized international standards and managed production base in India. Sunovatech’s resources will build various components and Assets of the Metaverse as a service contract with various stakeholders to deliver in Translucia interconnected Metaverse.”