ZEUX joins hand with WhiteHat Jr.

ZEUX Innovation has partnered with WhiteHat Jr. to redesign the latter’s online learning interface. The objectives driving ZEUX were to improve completion rates of coding courses by young kids joining the platform. ZEUX’s gamification-led UX design strategy, delivered an eight-fold increase in WhiteHat Jr’s trial class completion and six-fold increase in overall classes - thereby cracking the student engagement & retention code through UX. Recently, WhiteHat Jr. announced its acquisition by Byjus for $300 mn. 

Karan Bajaj, CEO & Founder, WhiteHat Jr, says, “ZEUX Innovation’s thought leadership and their output exceeded our expectations. Their advanced UX design techniques such as gamification worked really well for us and have helped us to achieve tremendous ROI. Overall, ZEUX is the holistic partner to have for companies looking at UX Design as a key differentiator in a red ocean.” 

Saurabh Gupta, Co-founder, ZEUX Innovation, comments, “As an experienced outcome driven UX agency, we are always offering solutions to empower clients and achieve their business goals. To work with WhiteHat Jr’s team was a highly rewarding experience simply because they gave us a clean slate to build upon and backed us all the way. It was a partnership of two companies who are equally passionate about their businesses and are willing to listen to each other. What followed was pure magic - evident by the numbers and client delight.” 

According to, Hemal Gathani, Co-founder, ZEUX Innovation, “It is one of our showcase projects, which not only made learning fun and consistent among young kids; but more importantly, one which led to boosting investor confidence into the vision of WhiteHat Jr.”

WhiteHat Jr.- the online platform, started in 2018 and has seen over 400,000 student projects with 100% month-on-month student and revenue growth, before its recently announced acquisition by Byjus.