1.56 million hours of Pepsi IPL 7 video content consumed on nexGTv app

nexGTv has secured streaming rights to the Pepsi IPL 7 for the second year in a row, making the ever-popular tournament available to users in the palm of their hand. The app recorded a daily average of over 290 thousand unique users, and 1 million downloads during the entire cricketing show. The ratio of live streaming of Pepsi IPL matches to video-on-demand content consumed was at 80:20.   
On the first day of IPL 7, 16th April, DigiVive saw 47 thousand unique downloads of the nextGTv app. Then onwards, the platform has gotten over 28 million hits, until the end of the tournament.
DigiVive’s nexGTv mobile TV service has already been activated by more than 13 million users and on an average there are 40,000 downloads every day. nexGTv has maintained its top position on various online stores and on other app stores it is among top five apps in the entertainment category.
G.D. Singh, Director, DigiVive said, “Mobile TV has truly arrived in India, and proof of the pudding is in the user-base additions we see especially during popular sports showcase like the IPL 7. Noticing this upwards trend around sporting events, we have also introduced a channel for live streaming of the French Open tournament. Thus, we regularly take cognizance of the entertainment wants of users and deliver quality content accordingly.”     
nexGTv users have access to a plethora of features like – replay TV, EPG guide, on screen controls, option of deleting and listing the channels as per their choice, best-in-class user interface, 24x7 customer care support call center and much more. One of its unique features is adaptive streaming which enables seamless live streaming even on 2G network. Also, it offers best of content with top channels such as the Sony bouquet, Colors, MTV, Sun TV, AajTak, Times Now, Asianet, Maa TV and Big Flix movies.