3i Infotech rebrands its services BU to Altiray
3i Infotech has recently unveiled their new corporate logo, emphasizing transformational growth. The company has announced the rebranding of their services business unit to Altiray. The new brand entity with the brandline – “Actioning Tomorrow” – signifies the role they envision in accelerating the achievement of their customers’ goals. The innovative value proposition that this transition spells is multifold and includes – an orbital shift from status quo, creating a distinct identity for the Services brand, while conveying that they are future-ready.
3i Infotech Services has years of deep domain expertise across the BFSI, healthcare and government spectrum, and has concrete plans to foray into retail this year. It pivots its offerings on three distinct areas, namely co-innovation for transformation; customer-centric and modular frameworks based on a curated technology stack for adept deployments and quantifiable outcomes that will maximize RoI. The company has a very strong foothold and customer base in geographies like India, North America, Asia-Pacific, Middle East & Africa and South Asia.
Speaking on the momentous occasion, Mohua Sengupta, EVP and Global Head of Services, said, “We, as an organization, are at a defining vantage point, and our new brand entity for services embodies our proposition to be a future-ready and innovative organization. We represent dynamism and are positioned to proactively do for customers today, what others will do for them tomorrow. The new brand speaks to performing above expectations and represents our stature in the industry, while positioning us as experts in the field.”
On defining the nomenclature and what the logo signifies, she further added, “The logo for the brand signifies the forward-looking nature of the business. Altiray is a coined name from the terms ‘Altus’ in Latin meaning High and ‘Ray’ meaning beam of light. The accentuated Y graphic in the symbol represents the ray of improvement. The arrow depicts a way forward for the client.”
The new brand identity reflects both the ongoing transition to a next-gen organization with a distinctive portfolio of IT services with the motto of continuous improvement. The Services BU has come up with new frameworks such as AxES (Accelerate, Enable, & Scale) and CRUX (Customer Reach & User Experience), which aims to catalyze the digital adaption for mid-sized and large enterprises with built-in end-to-end framework elements, cutting across B2B and B2C-centric options.
As part of their comprehensive solutions landscape, they have Momenta, the Data and Insights Marketplace, a suite of pre-built Analytics apps, which supports a multitude of industries and business functions. Each app manages the complete end-to-end process. They also have Flexib which offers performance, security and automation testing.
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