Technotainment
A Rare 21-Year-Old Scotch Limited to Just 600 Bottles re;eased worldwise is slated for India Launch in August 2025.
In an exciting collaboration that blends star power with craftsmanship, acclaimed actor and entrepreneur Ajay Devgn has teamed up with luxury spirits brand Cartel Bros to launch The GlenJourneys Pioneer Edition—a rare and elegant 21-year-old Highland Single Malt Scotch Whisky.
Crafted in the heart of the Scottish Highlands and aged in hand-selected American oak casks, this limited-edition whisky offers a bold 48% ABV and only 600 bottles will be released globally via exclusive travel retail channels. With intricate oak-finished cask packaging and premium detailing, it’s designed for true connoisseurs and collectors. In addition, The GlenJourneys will launch three non-age statement variants—Rum Cask, Bourbon Cask, and Sherry Cask—priced between ₹7,500 and ₹9,000.
At an exclusive launch event held in Mumbai, The GlenJourneys was introduced as a whisky that celebrates legacy, adventure, and the relentless pursuit of excellence. While the Pioneer Edition marks the brand’s international debut, Indian whisky lovers can look forward to the Cask Series release in August 2025, tailored for the Indian market with unique finishes and tasting profiles.
At an exclusive launch event held in Mumbai, The GlenJourneys was introduced as a whisky that celebrates legacy, adventure, and the relentless pursuit of excellence. While the Pioneer Edition marks the brand’s international debut, Indian whisky lovers can look forward to the Cask Series release in August 2025, tailored for the Indian market with unique finishes and tasting profiles.
Speaking on the collaboration, Mr. Mokksh Sani, Co-founder of Cartel Bros, called it “a tribute to the untamed spirit of the Highlands,” while Ajay Devgn emphasized the brand’s deep commitment to craftsmanship and global appeal.
Crafted with precision by the team behind the successful Glenwalk whisky—Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Neeraj Singh—The GlenJourneys delivers a rich flavor journey. It opens with soft vanilla and ripe fruit notes, followed by a silky, mellow palate and a smoky, lingering finish that reflects the wild beauty of the Highlands.
Crafted with precision by the team behind the successful Glenwalk whisky—Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Neeraj Singh—The GlenJourneys delivers a rich flavor journey. It opens with soft vanilla and ripe fruit notes, followed by a silky, mellow palate and a smoky, lingering finish that reflects the wild beauty of the Highlands.
As Cartel Bros continues expanding across 50+ Indian cities and several global markets, The GlenJourneys sets a new benchmark for India’s ultra-premium whisky segment, blending tradition with innovation in every drop.
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