Apple to shut it’s new AI features in Europe

Apple has announced delays in launching three new features in the European Union (EU) — Apple Intelligence, iPhone Mirroring, and SharePlay screen sharing. The postponement is due to regulatory uncertainties and the implications of the EU's Digital Markets Act (DMA). This decision is expected to impact the user experience for Apple customers in Europe.

Apple Intelligence leverages advanced AI and machine learning to offer personalized recommendations and enhanced functionalities across Apple devices. This includes improved Siri responses, personalized content suggestions, and intelligent automation of tasks. The delay will prevent European users from accessing these advanced AI-driven features, which are designed to enhance device usability and personalization.

iPhone Mirroring allows users to replicate their iPhone screen on other Apple devices, facilitating a seamless user experience across multiple platforms. It enables users to control their iPhone from a Mac or iPad, view notifications, and interact with apps directly from these devices. Users in Europe will miss out on the convenience of managing their iPhone from other Apple devices, affecting the overall ecosystem experience.

SharePlay screen sharing allows users to share their screen in real-time with others during FaceTime calls, enhancing collaborative and social interactions. This feature supports co-viewing content, playing games together, and real-time app collaboration during calls. The delay will hinder the ability of European users to engage in interactive and collaborative activities during FaceTime calls, reducing the functionality of virtual gatherings.

The DMA imposes strict regulations on large tech companies, aimed at promoting fair competition and ensuring consumer protection. Apple is assessing how these regulations will impact its new features. Apple is taking a cautious approach to ensure full compliance with the DMA and other EU regulations before launching these features.

Apple may need to modify these features to comply with the regulatory requirements, which could involve changes in how data is collected, processed, and shared. The delay provides Apple with the necessary time to seek clarity on the legal landscape and ensure that its offerings do not breach any EU laws.

While this postponement impacts user experience, it underscores Apple's commitment to adhering to regulatory standards. By navigating these challenges carefully, Apple aims to ensure that when these features are finally introduced, they meet both user expectations and legal requirements, ultimately enhancing the Apple ecosystem in Europe.