“MediaTek powers over 2 billion devices and is the chipset of choice for smartphone OEMs. Earlier, OEMs used MediaTek chipsets for mid-level and entry-level smartphones. However, within just five years of MediaTek launching the Dimensity family, MediaTek Dimensity has been established as the gold standard in smartphone technology. Today, MediaTek chipsets are the preferred choice of smartphone OEMs across different price segments. This has allowed MediaTek to dominate the Indian smartphone market with a 54 percent share, as reported by CounterPoint. One of the key factors contributing to MediaTek’s success in India is our exhaustive lineup of Dimensity SoCs, which bring premium features to mid-tier and mainstream smartphones. This allows us to cater to all segments of the market, which has been very beneficial for our partners as they can freely consider what is best for them from a market point of view. Moreover, with 5G driving innovations, MediaTek’s R&D teams are working towards advancements in 5G chipsets, modems and related technologies to drive the dynamic requirements of the OEMs and ODMs.”
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