Lapcare launches ‘DHURANDARR’ channel incentive program

The high-impact sales initiative targets Tier 1 and Tier 2 partners with slab-based rewards and mega lucky draw prizes, reinforcing Lapcare’s partner-first strategy and driving accelerated growth across India’s IT distribution ecosystem during the JFM 2026 quarter.

Lapcare has launched its DHURANDARR Sales Program, a nationwide channel incentive initiative aimed at boosting partner performance and strengthening engagement across Tier 1 and Tier 2 ecosystems during the January–February–March (JFM) 2026 quarter. Carrying the tagline “Is Baar Zyada Maar,” the program combines structured slab-based incentives with a mega lucky draw format.

Structured incentives across partner tiers

Under the initiative, Tier 1 partners—including IT distributors, dealers, retailers and mobility distributors directly associated with Lapcare—can qualify for lucky draw coupons based on quarterly revenue slabs starting from ₹5 lakh and going upwards. The program features high-value rewards such as a Tata Sierra car, Harley Davidson X440 bike, Hero Vida scooter, iPhone 16, iPad 11th Gen and other premium prizes.

Tier 2 partners operating through the Tier 1 network are eligible for assured slab-based rewards ranging from Royal Enfield and Hero motorcycles to consumer electronics and appliances, depending on achieved revenue milestones. Both tiers may participate in the mega lucky draw subject to qualification norms.

Participation requires partners to meet defined revenue targets, maintain timely payments and ensure a minimum contribution from specified product categories. Registration for the scheme is mandatory before January 25, 2026.

Reinforcing a partner-centric approach

The company described DHURANDARR as its most ambitious channel initiative so far, building on previous programs such as Lapcare Dhamaka and Dhamaka 2.0, which reportedly saw strong participation.

“At Lapcare, our partners are the backbone of our growth story. Over the years, we have strived to empower them with innovative products, meaningful incentives, and programs that truly recognize their efforts. DHURANDARR is more than a sales program – it’s a way to say ‘thank you’ to our partners who go the extra mile. With bigger rewards, clear targets, and transparent incentives, we want our partners to feel motivated, recognized, and excited about the growth ahead. This year, we’re telling them – aim higher, because Lapcare is right behind you," said Atul Gupta, Founder, Lapcare.

Sandeep Popli, CEO, Lapcare, added, "2026 is all about growth, ambition, and momentum for Lapcare and our partners. DHURANDARR is designed to celebrate their hard work, ambition, and results in a way that truly matters. This year, every effort counts – whether it’s hitting targets, expanding business, or exploring new opportunities. We’ve built this program to energize our entire channel, reward performance transparently, and show our partners that Lapcare stands with them at every step. DHURANDARR isn’t just about sales; it’s about growth, recognition, and making this year one to remember for every partner in our network."

Founded in 2004, Lapcare operates across India with an extensive distribution and service network in the IT peripherals and accessories segment.