
Samsung Electronics has announced an exciting new partnership with Warner Bros. and DC Studios to celebrate the highly anticipated release of the new “Superman” (2025) film, directed by James Gunn. The collaboration introduces a variety of immersive fan experiences, exclusive digital art collections, and limited-edition merchandise—bringing the Man of Steel’s legacy into the real and digital worlds.
Under the campaign slogan “It’s not just big. It’s super big,” Samsung is rolling out global activations, digital content, and retail promotions to support the cinematic launch of DC Studios' first film in its new universe. The campaign aligns with Samsung’s mission to enhance entertainment experiences through innovative technology and meaningful storytelling.
In London, fans will witness Daily Planet-themed newsstands at iconic locations like The Shard and Kings Cross Station. Across Asia, immersive Superman-themed pop-ups and product showcases will appear in popular malls in Malaysia, Vietnam, and Korea. Fans can explore interactive photo booths, receive exclusive giveaways, and participate in a global #SuperBigChallenge on social media. Lucky participants may win themed merchandise — including a giant 98-inch Samsung Neo QLED TV.
Samsung’s Art Store is also featuring a limited-time digital art collection, offering 10 exclusive Superman artworks from DC Comics for free. Available through The Frame, QLED, and Neo QLED 2025 models, the collection celebrates Superman’s visual legacy, transforming living rooms into heroic galleries.
This partnership not only bridges cinema and home entertainment, but also showcases Samsung’s premium display innovations, including Super Big TVs up to 115 inches. With AI-powered 8K upscaling, rich contrast, and immersive sound, Samsung aims to make watching “Superman” at home as thrilling as a trip to the theater.
As the world welcomes a new chapter in Superman’s story, Samsung invites fans everywhere to experience it in super-sized style.
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