As more brands explore Paid Ads on Snapchat, the platform is expected to introduce more AI-driven and personalized ad experiences, ensuring businesses can maximize their marketing impact in a competitive digital landscape.
Snapchat India has unveiled Sponsored Snaps, a new advertising format that allows brands to directly engage users through their Chat inbox. This innovative feature enhances Snapchat Ads by providing businesses with a direct way to reach their audience using full-screen vertical video ads placed within the Snapchat Chat interface.
What Are Sponsored Snaps?
Sponsored Snaps are a fresh addition to Snapchat Features, designed to help brands create a seamless and engaging ad experience. Unlike traditional Paid Ads on Snapchat, which appear between Stories or in the Discover section, Sponsored Snaps integrate naturally into users’ private Chat inboxes, increasing the chances of interaction and conversion.
The new ad format aligns with Snapchat’s growing focus on mobile-first advertising, catering to digital-first consumers, particularly Gen Z and Millennials. By appearing in Chat, these ads feel more personal and immersive, encouraging users to interact with brands in a non-intrusive yet effective way.
Snapchat has been strengthening its advertising and business tools in India to help brands tap into its growing user base. This mobile-first format is tailored for brands looking to enhance their storytelling and connect with digital-first consumers in an organic and interactive way. The introduction of Sponsored Snaps is a step forward in enhancing Snapchat Business Tools, allowing brands to build stronger connections with their target audience.
Indian fashion and lifestyle brand AJIO is the first company in the country to leverage Sponsored Snaps for its advertising campaigns. By using immersive storytelling and strong call-to-action-driven content, AJIO aims to engage Snapchat’s audience and drive sales conversions.
Why Sponsored Snaps Matter for Advertisers?
Higher Visibility – Ads appear directly in users’ Chat inbox, increasing the likelihood of engagement.
Enhanced User Experience – The mobile-first design ensures a smooth, interactive experience for consumers.
Stronger Brand Connection – The Chat format makes the ad experience feel more personal and engaging.
Better Conversion Rates – With call-to-action features, brands can boost click-through and purchase rates.
With Snapchat Ads India evolving, the platform is positioning itself as a key player in digital marketing. The launch of Sponsored Snaps marks a new era for Snapchat Business Tools, providing advertisers with unique ways to reach and engage India’s fast-growing online consumer base.
Also Read: As messaging apps gain popularity, Snapchat adds the ability to modify messages
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