TCS beats Accenture to win Best Buy’s India GCC operations

TCS is set to take over Best Buy’s Bengaluru GCC under a five-year deal reportedly worth ₹2,000 crore, covering technology services, data, analytics and AI, strengthening its relationship with the US retailer.

Indian IT services companies are intensifying their efforts to capture high-value global capability centre (GCC) engagements, with Tata Consultancy Services (TCS) reportedly emerging ahead of Accenture for the technology mandate of US consumer electronics retailer Best Buy’s India operations.

Best Buy had issued a request for proposal (RFP) for a technology services engagement covering its India GCC, and TCS is understood to have secured the mandate after offering competitive commercial terms, aggressive service-level agreements and productivity benefits. Wipro was reportedly among the companies considered during the initial stages of the selection process.

The five-year engagement is estimated to be worth around ₹2,000 crore and is understood to cover Best Buy’s Bengaluru GCC as well as a broader technology services portfolio spanning data, analytics and artificial intelligence. The GCC currently employs around 600 people.

If completed as reported, the deal would further strengthen TCS’s existing relationship with Best Buy, which has included technology services and digital transformation initiatives.

Best Buy deepens Bengaluru technology operations

Best Buy established a 70,000-square-foot technology centre in Bengaluru in 2024 as part of its efforts to accelerate digital transformation. The facility was designed as an innovation hub covering areas including digital strategy, product management, design, engineering, infrastructure and operations.

The centre has gained importance as Best Buy increases its focus on artificial intelligence and digital commerce. Brian Tilzer, who was then the company’s chief digital, analytics and technology officer, had highlighted the strategic role of the India hub during its launch.

The reported TCS mandate could therefore place the Indian GCC at the centre of Best Buy’s technology transformation, particularly as retailers increasingly deploy AI and advanced analytics across customer experiences, digital platforms and internal operations.

TCS strengthens position in GCC-led transformation

The reported engagement also comes as Indian IT companies seek to expand beyond traditional outsourcing contracts and take on broader responsibilities within multinational companies’ GCC ecosystems. Such mandates can provide technology providers with longer-term revenue opportunities while giving enterprises access to specialised engineering, analytics and AI capabilities.

According to reports quoting HFS Research CEO Phil Fersht, TCS’s existing relationship with Best Buy could be generating an estimated $75 million to $100 million in annual revenue, although there is no publicly disclosed contract value for the relationship.

Best Buy’s financial performance has also remained relatively stable amid its technology investments. The retailer reported revenue of $41.7 billion for FY2026, up from $41.5 billion a year earlier, while comparable sales increased 0.5%. Computing and mobile phones were among the categories supporting growth, partly offset by weaker performance in home theatre and appliances.

The reported deal highlights how India’s GCC ecosystem is evolving from a captive technology delivery model into a strategic base for AI, digital engineering and enterprise transformation, creating greater opportunities for Indian IT service providers.