Acer believes its Growth to be closely tied to the Success of its Partners

Sanjeev Mehtani
Chief Sales Officer Acer India

Acer India has designed a balanced framework that aligns corporate objectives with the evolving needs of our channel ecosystem, ensuring mutual profitability and sustained growth. our channel policies are built on the belief that our growth is deeply interconnected with the success of our partners. Our policies are adaptive, transparent, and market-responsive, enabling partners to remain agile in a rapidly changing environment. We continue to strengthen our engagement through performance-linked incentives, co-marketing initiatives, and structured enablement programs that empower partners to expand their reach and enhance service quality.
In addition, we place strong emphasis on open communication and regular feedback loops, ensuring our strategies evolve in tandem with partner insights and local market realities. By fostering collaboration, digital integration, and capability development, we aim to create a channel ecosystem that is not only growth-driven but also resilient, inclusive, and future-ready, one where Acer and its partners thrive together in an increasingly competitive marketplace.

BUILDING TRUST & LEGACY

Over the past year, we have enhanced our partner engagement through structured programs that focus on profitability, knowledge sharing, and consistent support. We conduct regular partner meets, training sessions, and certification programs to help our partners stay updated with the latest technologies and market opportunities. Our digital platforms offer real-time access to pricing, inventory, and support tools, enabling faster decision-making and operational efficiency. By maintaining transparency in communication and providing reliable backend support, we continue to strengthen loyalty and ensure that our partners feel valued and empowered in every engagement.

Our partners play a pivotal role in expanding Acer’s footprint across India’s diverse markets. With their deep local understanding and customer relationships, they enable us to penetrate emerging cities and verticals effectively. Through collaborative go-to-market strategies and co-branded initiatives, we have been able to introduce our AI PCs, gaming systems, and enterprise solutions to a wider audience.

Partners also help us identify new business opportunities across sectors such as education, healthcare, and small businesses, driving growth beyond traditional segments. This synergy between Acer’s technology leadership and our partners’ market intelligence continues to be a major catalyst for new revenue streams and long-term expansion.

THE NEXT PHASE OF PARTNER GROWTH

We recognize that the next wave of growth lies in emerging technologies like AI, cloud, and edge computing. To help our partners stay ahead, Acer has rolled out specialized training and certification programs focused on these areas. We are enabling them to build expertise around AI PCs, high-performance servers, and scalable cloud-ready systems. Our digital enablement tools provide easy access to product insights, demos, and sales support materials, making it easier for partners to position these technologies with customers. By investing in skill development and co-innovation initiatives, we are ensuring that our partners are well-equipped to lead digital transformation across India’s enterprise and SME sectors.

Looking ahead, our vision is to build a more connected, intelligent, and future-ready channel ecosystem that thrives on collaboration and innovation. We aim to deepen regional partnerships, expand our distribution footprint, and leverage digital tools to enhance agility, transparency, and efficiency across operations.