Acer grows and succeeds with partners at the strategic centre

SANJEEV MEHTANI
CHIEF SALES OFFICER, ACER INDIA
 
Our partner program plays a critical role in Acer’s growth and long-term success. It’s not just a transactional relationship—it’s strategic. From global alliances to regional channel partners, this ecosystem enables us to scale efficiently, innovate rapidly, and stay attuned to evolving market demands. Acer operates on a channel-first business model, with over 12,500 channel partners and 200+ retail partners across India. A significant majority of our business flows through these partnerships, which are central to our go-to-market strategy and overall operations.

Through the partner program, we aim to accelerate market expansion, enhance customer satisfaction, and foster innovation. Collaborating with partners, who bring local insights and technical expertise, allows us to deliver tailored solutions and faster service. Our initiatives focus on enablement, training, and strategic
incentives that empower partners to grow with us. We co-invest in marketing, rely on partners for scalable sales reach, and provide localized customer support—all of which help us reduce costs while delivering greater value to customers.

Our latest channel strategy deepens engagement, enhances digital tools, and targets high-growth segments like gaming, commercial, and AI-powered devices. With a more data-driven and localized approach, partners can better align with regional trends and needs. This has led to stronger market penetration, faster response times, improved sales velocity, and greater satisfaction—ensuring Acer is seen as a collaborative partner, not just a vendor.