Acer has announced the launch of its lightweight, stylish and compact 17.78cm (7-inch) tablet PC – the Acer Iconia A1-713. It runs on Android 4.2 (Jelly Bean), upgradable to 4.4 (KitKat).
The launch brought down the curtains on a unique marketing campaign that went viral this past week, and culminated in high precision coordinated activity at a prominent mall in each of the four cities. Marking a thrilling end to the week-long social marketing frenzy that was high on drama and thrills, the Iconia A1-713 tablet was unveiled to the awestruck public.
Acer Iconia A1-713 tablet is light and compact, weighing as little as 305 gms. Packed with 16GB of internal storage, consumers can now easily enjoy viewing their videos, photos, music and documents while on the move. It is also equipped with a MicroSD card slot for extended storage and easy sharing.
The 17.78cm Iconia A1-713 tablet boasts of a display resolution of 1024x600 pixels. Powered by a Quad-Core Cortex A7 1.3 GHz processor, the tablet delivers fast speed and ultra- responsive performance, thereby ensuring all-day productivity.
S. Rajendran, Chief Marketing Officer, Acer India, said, “Popularity of the Android ecosystem, coupled with affordable data tariffs and improved reach of service has driven the demand for tablet PCs in the country. Witnessing the growth in demand for this form-factor, we introduced a device that offers the functionality of a laptop and the portability of smartphones – the Acer Iconia A1-713 is an ideal device for consumers looking to enjoy mobile entertainment.”
Packed with a suite of connectivity features – Bluetooth 4.0, Wi-Fi and 3G, the Iconia A1-713 ensures seamless connectivity. Featuring front and rear cameras, consumers can take photographs and video-conference easily.
With the Acer Iconia A1, consumers can stay connected on 3G to browse, keep in touch, and also enjoy voice calls. The Acer Iconia A1-713 tablet will be available nationwide starting today at all Acer retail outlets for Rs.12,999/- (all inclusive).
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