Acer's Commitment to Empowering India's Digital Future

BACKED BY A PARTNER-FIRST APPROACH, A ROBUST PRODUCT PORTFOLIO AND ITS SUSTAINABILITY EFFORTS AT BUILDING ENERGY-EFFICIENT TECHNOLOGIES, ACER IS AT THE FOREFRONT OF DELIVERING HIGH- PERFORMANCE, INNOVATIVE SOLUTIONS TAILORED FOR BUSINESSES, STUDENTS, AND CREATIVE PROFESSIONALS. SANJEEV MEHTANI, CHIEF SALES OFFICER, ACER INDIA SHARES HIS INSIGHTS ON HOW ACER IS DEDICATED TO ADVANCING DIGITAL EMPOWERMENT FOR USERS ACROSS ALL SEGMENTS 

 
With India’s laptop market growing, how is Acer planning to meet the needs of businesses, students, and creative people?

As India’s laptop   market   surges, Acer remains committed to empowering businesses, students, and creative professionals with innovative, high-performance solutions tailored to their evolving needs. The Indian laptop market has grown substantially, driven by digital adoption, increasing enterprise demand, and government initiatives. In 2024, the market was valued at over USD 6.82 billion and is projected to grow at a CAGR of 4.2%, reaching approximately USD 10.02
billion by 2034.

To cater to businesses, we offer secure, high-performance laptops like the Aspire TravelLite, Acer TravelMate, Chromebook, and Tablets, designed to enhance productivity and collaboration with advanced security, long battery life, and seamless performance for hybrid work environments. For students, our lightweight and long-lasting laptops, such as the Aspire 3, 5, and 7 series and Swift Go, ensure smooth multitasking, extended battery life, and immersive experiences, supporting a digital-first education landscape. Creative professionals benefit from high- performance devices like ConceptD, Aspire SpatialLabs, and Swift GO AI, which feature advanced graphics, high-resolution displays, and optimized processing power, making them ideal for video editing, 3D rendering, and content creation.

As  demand  continues  to  grow,  Acer is investing in innovation, expanding distribution networks, and strengthening after-sales support to ensure every user experiences seamless computing. Our mission remains clear: to equip India with technology that fuels productivity, creativity, and innovation, helping users stay ahead in an ever-changing digital world.

What safety features like fingerprint locks or virus protection are you adding to your laptops?

With online security threats on the rise, Acer is committed to equipping its laptops with advanced hardware and software protection to keep users safe. Our devices feature a power keycap fingerprint reader with on-chip matching, ensuring fast and secure authentication. To enhance privacy, a built-in camera shutter prevents unauthorized webcam access.

For data security, Acer laptops integrate Discrete Trusted Platform Module (TPM) solutions and firmware-based TPM 2.0, strengthening encryption and ensuring system integrity. Select models also include a Kensington lock slot for added physical security. Additionally, our intelligent system automatically locks the device when the user steps away, enhancing security while optimizing battery life.

With biometric authentication, advanced privacy controls, and real-time threat protection, Acer laptops offer comprehensive security for businesses, students, and creative professionals. As cybersecurity challenges evolve, we continue to innovate, ensuring users stay protected at every level.

How are you using AI to help your laptops work faster, last longer on battery, and handle many tasks at once?

AI is transforming laptop performance, making devices faster, more efficient, and smarter than ever. Through AI-driven optimizations, our laptops enhance speed, battery life, and multitasking, ensuring a seamless and intuitive user experience. For peak performance, AI-powered system tuning dynamically adjusts processing power based on workload, delivering ultra- fast speeds and smooth multitasking. AI- driven power management learns user habits to optimize energy consumption, extending battery life without compromising efficiency. To support heavy workloads, AI- based resource allocation ensures intelligent cooling, adaptive memory management, and predictive task scheduling, enabling effortless multitasking.

Additionally, Acer AI Zone software fine-tunes AI features, personalizing and enhancing the computing experience. With cutting-edge AI capabilities, our laptops set a new benchmark for speed, efficiency, and intelligent performance, redefining the next generation of computing.

How is your brand helping the environment by using recycled materials and saving energy in your laptops?

Acer is dedicated to sustainability through our Earthion initiative, which drives eco-friendly innovation by incorporating sustainable materials, energy-efficient designs, and responsible manufacturing practices. As part of this commitment, we continually enhance our laptops to minimize environmental impact.

A standout in our sustainability efforts is the Acer Aspire Vero, crafted using post- consumer recycled (PCR) plastics in the chassis, screen bezel, and keycaps—helping reduce plastic waste. It holds EPEAT Silver certification and meets Energy Star standards, ensuring superior energy efficiency and environmental responsibility.   Designed for longevity, the Aspire Vero features an upgrade-friendly design,   allowing   users to easily replace components and  extend the device’s lifespan, thereby minimizing electronic waste.

Beyond materials, we optimize power efficiency across our laptops with AI-powered energy management, which intelligently adjusts power consumption to extend battery life and reduce overall energy use. Our commitment also extends to sustainable packaging, with the Aspire  Vero  shipped in 100% recyclable packaging that can be repurposed into a reusable laptop stand.

By integrating recycled materials, energy- saving innovations, and sustainable design practices, Acer is making technology more environmentally responsible while delivering high-performance devices for modern users.