Sudhindra Holla, Country Manager, Axis Communications India & SAARC
 

The number of businesses adopting IP-based video surveillance technology has been constantly on the rise since 2010. Various sectors are now seeing an increased update in the IP-based solutions compared to analog cameras. There are many opportunities ranging from IP migration strategies (video encoder solutions, hosted video, edge storage, etc) to looping in POS and video analytics data that are taking IP video mainstream which has a quantifiable impact on sales and operations. In the retail sector, approximately 93 per cent of retailers who use IP-based video systems have noted a positive impact on security, LP and operations. 40 per cent also noted a positive impact on merchandising,” says Sudhindra Holla, Country Manager, Axis Communications India & SAARC.