Advaiya to expand its customer base

Derived from the Sanskrit word describing ‘intrinsic oneness’, Advaiya was established with a view to removing the apparent dichotomy of business and technology in 2005. Within less than a decade, it has rapidly evolved to extend the breadth of its experience and depth of its capabilities for large, niche players as well as innovative startups. Today, with offices in Washington and Silicon Valley, Advaiya offers its high value services to many of the top companies around the world. 

With highly proficient professionals having deep capabilities, rich experience, embedded knowledge, productive relationships, and relevant intellectual property, Advaiya upholds the right focus towards consumer experience. It has over 80 professionals worldwide working with 50+ valued customers like Microsoft, Google, VMware, Citrix, AT&T etc, Advaiya has completed 1,200+ projects averaging 5,000+ deliverables per year. VARINDIA talked to Manish Godha, CEO and founder of Advaiya, who shares his thoughts on Advaiya. 

Tell us some key decisions Advaiya has taken in recent times.

We have against the curve taken a series of strategic decisions betting on the long term strength of the economy, our own capabilities and conviction in the value that we offer. We have built partnerships to bring a wider range to our offerings, associated new investors and expanded our board, added offices and invested in addressing the Indian market in a big way. We believe that as business sentiment eventually improves these initiatives would give us a significant edge.

What are your expansion plans?

Advaiya is geared up to expand its customer base in India, Middle East, Europe and Eastern US in the coming future.  It endeavors to serve Indian IT Industry with right expertise in both technology and marketing areas and to partner with them for their technology led business innovation. The big challenge we foresee is the ability to scale while maintaining expertise in the latest technologies and enterprise architecture based approach. We are deeply conscious of need to guard our position as a highly trusted and efficient service provider with rich intellectual assets; and that does make recruitment difficult. 

According to you, what verticals are in the forefront of attention these days? 

Different verticals have taken different paths, and the speed has varied with time. For example, BFSI has traditionally been a leading sector, whereas travel/ hospitality was a bit slower this has changed in last few years. Overall sectoral trends have been important, as they set the pace and resources available for investment in technology innovation. A big pull is the availability of specific industry adoption success stories at similar organizations – these very powerfully propel the businesses in a sector to consider newer technologies.