Channel partnerships have evolved from simple transactional relationships into strategic alliances, marking a shift in how success is achieved in the digital-first era. Equipping partners with the tools, training, and support they need to co-create and deliver innovative solutions is now essential. This transformation aligns perfectly with tonight’s theme: Driving Success Through Dynamic Partnerships.
For 25 years, VARINDIA has been a pioneer in fostering collaboration among OEMs, service providers, and channel partners. This year’s Star Nite Awards spotlight the resilience, adaptability, and innovative spirit of our community. With 56% of channel partners anticipating revenue growth in cybersecurity managed services, the opportunities in this domain are immense.
While AI is transforming industries, it also brings challenges like misinformation and cybersecurity threats. Addressing these is vital to ensuring technology remains a force for good. Our 2024 Channel Leadership Survey, featured in VARINDIA’s 25th Anniversary Special Issue, highlighted a pivotal challenge: the growing complexity of IT systems. As customers adopt digital transformation and hybrid work models, the indispensable role of channel partners—especially Tier 3 and Tier 4 players—becomes increasingly apparent. However, long-term sustainability remains a concern, particularly for partners reliant on project-based revenue models.
This year, we are proud to host representatives from 30 IT associations across India, underscoring the collective strength of our ecosystem. Tonight’s Star Nite Awards are a celebration of our shared commitment to innovation and success in an ever-evolving IT landscape.
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