Amazon introduces “Crafted for Amazon” program

Amazon has launched the “Crafted for Amazon” program. 10.or D series smartphone from brand 10.or (pronounced Tenor) will be launched under this program exclusively on Amazon.in on January 5, 2018 sale at 12noon.

As part of the “Crafted for Amazon” program, Amazon.in shares customer insights – based on voice of customer on the marketplace – on what is important to the customer through a product lifecycle experience. The OEM partners who are part of this program design and manufacture products as per industry-leading quality and reliability standards. Furthermore, Amazon provides go-to-market support for these products.

The “Crafted for Amazon” program will include fashion brands like Myx, Symbol, the Home & Kitchen brand Solimo and the smartphone brand 10.or. Crafted for Amazon program seeks to look for selection gaps and introduce more products to cater to local customer demand.

10.or first launched its 10.or E in September 2017 and thereafter G in October 2017. Following the success of 10.or E and G in India, the upcoming 10.or D is being launched under the “Crafted for Amazon” program. All 10.or D phones will be manufactured in India, with only the first set of units made in China. The product experience of 10.or D has been curated from thousands of customer reviews on Amazon.in to provide customers a phone with features that are meaningful to their usage and needs.

Commenting on the program and the new launch, Noor Patel, Director – Category Management, Amazon India, said, “At Amazon, we work customer backwards. We are always looking to innovate on behalf of our customers. ‘Crafted for Amazon’ is a program that helps us take all the insights that we received from thousands of customers every day and partner with multiple OEMs to convert these into high-performance devices for our customers. The promise of 10.or is to combine world-class manufacturing with marketing insights and a convenient, trusted shopping experience from Amazon. This is a step for us to provide best selection on Amazon, making it the preferred destination for shoppers.”

The 10.or D is powered with 3,500mAH battery that lasts up to two days. Battery life is one of the most important features in this price segment. The 10.or D also brings fingerprint sensor to the Rs.4,999 price point – giving security and access to customers for their phones. It comes with a dedicated memory slot – so customers can use dual-SIM cards and expand memory up to 128 GB for all their storage needs. These are all features prioritized in the 10.or D basis customer pain points and feature gaps in the customer insights on the Amazon marketplace. Further, the 10.or D is powered by Snapdragon 425 octa-core processor which gives it a lag-free experience and a 5.2” HD screen which gives users a big-screen experience.

The 10.or D will retail in two memory variants 2GB ROM and 16GB RAM at Rs.4,999, and 3GB ROM and 32GB RAM at Rs.5,999. It will retail in two colours: Aim Gold and Beyond Black. 10.or D comes with 1-year manufacturer’s warranty for all customers and an additional year for Amazon Prime members.

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