Amazon is fined €746 million for the violation of customers' data
Luxembourg’s National Commission for Data Protection (CNPD) has hit Amazon with a record-breaking 746 million Euros ($887 million) GDPR fine for violating data protection rules, over the way it uses customer data for targeted advertising purposes. However, Amazon disagreed with CNPD's ruling and said that there has been no data breach, and no customer data has been exposed to any third party. The complaint, also targets Apple, Facebook, Google and LinkedIn and was filed on behalf of more than 10,000 customers, alleges that Amazon manipulates customers for commercial means by choosing what advertising and information they receive.
Amazon said it would appeal. The company said in the SEC filing: "We believe the CNPD's decision to be without merit and intend to defend ourselves vigorously in this matter."
"The decision relating to how we show customers relevant advertising relies on subjective and untested interpretations of European privacy law, and the proposed fine is entirely out of proportion with even that interpretation," an Amazon spokesperson said.
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