Amazon is set to foray into India’s growing quick commerce market, promising to deliver everyday essentials in 15 minutes or less. The pilot programme will begin in Bengaluru later this month. This will add to the competition in the sector already dominated by Blinkit, Zepto, and Swiggy Instamart.
Amazon India’s country manager, Samir Kumar, announced the move during the company’s annual event, Smbhav, in Delhi. He highlighted Amazon’s focus on “selection, value, and convenience,” explaining that the pilot project is designed to meet the demand for faster deliveries. However, the service’s name—rumoured to be “Tez”—has not been confirmed.
The company plans to use dark small warehouses that exclusively fulfil online orders to support its operations.
Amazon, however, hasn’t revealed how many dark stores will be set up or which cities will follow Bengaluru. According to sources, further expansion will depend on the pilot’s success.
Notably, Amazon is entering the quick commerce market later than its rivals, who have already captured significant market share. Companies like Blinkit, Zepto, and Swiggy Instamart have built strong networks of dark stores, allowing them to deliver groceries and other essentials within minutes.
Amazon already operates a two-hour delivery service, Amazon Fresh, for groceries. The 15-minute service could give it an edge in convenience and attract more customers from its existing base of millions, including Prime members.
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