Amazon re-enters the wearable market with Bee's new AI device

Amazon is re-entering the wearable market with Bee’s $50 always-listening AI device. This comes in the wake of the e-commerce giant acquiring the AI wearable startup in September 2025. This will be Amazon’s another attempt in a category where the company has had mixed results earlier.

The device records and transcribes daily activities to automatically generate to-do lists and conversation summaries, without requiring any manual user input. Bee’s AI device can be worn on the wrist or clipped to clothing and works as "ambient AI" hardware.

Bee claims that its battery lasts up to a week and doesn't require constant interaction. Previous AI devices like the Humane AI Pin and Rabbit R1, which had issues with bugs, short battery life, and limited features.

Bee presents itself as a comprehensive daily journal that requires no manual input or prompting. The device has no display or built-in camera, setting it apart from other AI wearables that tried to replace smartphones but failed to offer any standout features.

Early AI-powered devices such as the Humane AI Pin and Rabbit R1 have struggled in the market, owing to bugs, poor battery life, and a lack of features that would make them preferable to smartphones.

Since officially joining Amazon in September as an eight-person team, Bee has added features including voice notes, which let users capture ideas and quick thoughts with a quick button press, and daily insights that pick up on trends in "how you're feeling" and "shifts in your relationships," the company said in a blog post.

Co-founder Maria de Lourdes Zollo and her colleagues are also trying to make Bee more proactive. A recent "actions" feature links the assistant to your calendar and email, letting Bee draft emails or create a meeting invite.