Anoop Jarial
VP – Product Marketing
D-Link (India) Limited
Given the current market dynamism and soaring consumerism, it is important to foremost understand the needs and wants of customer. It is indeed continuous and effective marketing communication that leads to building a strong brand recall in the long-run. Hence in my opinion brand building is a process that initiates with positioning of a product, establishing a loyal customer base and eventually reaping benefit from excellent brand recall value. While emphasis has always been on effective communication, I also believe ‘branding should be simple’. As a brand manager it is important to create a connect between the brand and the target customer. Hence, the message should be communicated in a simple & effective manner.
