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Brand Guru
Vijay Parekh, Head-Marketing Communications, Matrix Comsec
Vijay Parekh Head-Marketing Communications Matrix Comsec Future belongs to brands. Branding is inevitable as market today is highly cluttered and it’s important for companies to underline its presence, its ethos and values it offer. It is a foundational element in company’s marketing strategy and it touches every aspect of business operation. A Brand is the least tangible yet most valuable asset for any business. A strong business growth catalyst, it has a direct impact on market capitalization and bottom line. Branding is more than just differentiating you from others. It is much more than getting consumers mind space. It is of no use if the brand gains popularity or retention in consumers mind but fails when it comes to actual delivering. Branding is the sum total of various parameters like customer experiences, value deliverables, fulfilling customer expectations, and so on, some of which you can influence, and some you cannot control.
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