Eswara VAN Sharma
Head - Marketing
NVIDIA (India)
Branding allows NVIDIA to differentiate our products in the minds of our consumers and customers. It allows us to charge a premium for our differentiated offering based on our superior technology. As markets move towards commoditization (processors, GPUs, laptops), a brand helps us stand apart in communicating our value to consumers and in turn, helps our OEM customers differentiate their products. The passionate drive that fuels our company is most powerfully reflected back from our users. Today, OEMs are selling their products based on NVIDIA technology that’s inside. As an example, HTC phones with Tegra mobile processors and Alienware with GeForce graphic cards. The devotion to our brand is truly rare and it is expressed in deeply personal ways - including artwork, tattoos and even in fans naming their children "NVIDIA".
