Tarun Malik
Director - Online Business & Competitive Strategy
Microsoft India
Brands are critical to the success of any company or a product. They help get the value associated with it. Specifically in India, the companies are gearing up to create global brands and leverage the value of the same. One such example is Tata Steel that is poised to be one of the top two steel players worldwide. Both are critical and are part of any strategy. I am a marketer at heart hence love the concept of creating brands and taking them to the next level of productivity.
