Vishal Parekh
Marketing Director
Kingston Technology - India
Branding has evolved in the past two decades where it is not just about positioning the product or a brand. A brand used by a person defines his status and personality. The branding and marketing strategy is also a reflection of the company’s culture and vision. There is no singular branding strategy I believe in. However, there is one belief that I stay true to in every situation and that is to create your own path. I have learned to believe in myself and trust my instincts. Sure there will be times when following your instincts might not give you a 100% success rate, but these moments will only help you learn and mature in a fast changing industry. In my marketing strategies, I make an effort not to follow trends blindly. I’d much rather set the trends myself. However, if I had to pick a specific philosophy or ideology, it would be to honour relationships and trust.
