Rothin Bhattacharyya
EVP - Marketing, Strategy, Corporate Development
HCL Infosystems
Branding is the most important element for any services brand, it conjures an amalgamation of reach, quality, experience and innovation which are most important for businesses to succeed. Branding also helps in conveying a consistently uniform quality and credibility for the customers. I personally like the Porter’s 5 forces Competitive positioning model which gives a true holistic picture of the industry coupled with BCG matrix to evaluate the strength of solution portfolio of the brand. These two models in combination work really well for my philosophy.
I plan to focus heavily in starting the right conversations which can trigger a multiplier effect on brand positioning and differentiation.
