Apple launches privacy-focused Safari ad campaign in India

Apple has launched a new advertisement, highlighting the new privacy features of its Safari web browser. The campaign promotes educating users about pervasive web tracking and positions Safari as a leader in privacy protection.

The central visual of the advertisement is of security cameras with wings, reminiscent of drones, set against a pale blue sky. In the video, viewers see these drone-like cameras flying in flocks, symbolising the pervasive nature of web tracking.

Apple asks users to use Safari because it can block ad tracking. The Apple video shows CCTVs bursting in flames as soon as people open and start using Safari browser.

According to Apple, one of the most pervasive methods of online surveillance is cross-site tracking, where data companies track users across multiple websites to gather information and deliver targeted advertisements. This method often results in users seeing ads for products they have recently viewed on different sites.

However, Apple's Safari browser addresses this issue with its Intelligent Tracking Prevention (ITP). Apple says that the ITP system uses machine learning to identify and block trackers that follow users from site to site. This then offers more robust privacy protection to users.

Additionally, the Safari browser also protects users from fingerprinting - a technique where data companies track users based on their device's unique configurations, such as fonts, plugins, and screen resolutions. This Apple does by limiting the amount of system information that Safari provides to websites.