Apple tops global brand list again

Apple’s brand valuation has soared to $1.29 trillion—a 28% rise—driven by strong demand for flagship products like the iPhone Pro and Apple Watch Ultra, as it strengthens its dominance in the rapidly growing consumer technology and luxury sectors, both up over 45%

Apple has secured its position as the world’s most valuable brand for the second consecutive year, according to Kantar’s BrandZ 2025 report. The technology major now holds a brand valuation of $1.29 trillion, marking a significant 28% increase over the past year.

The annual BrandZ ranking evaluates global brand performance by combining financial data with extensive consumer perception research. This year’s insights were drawn from over 4.5 million interviews across 54 markets and 522 categories. Apple’s leadership reflects its enduring consumer trust, innovation, and strong presence across both premium hardware and digital services.

Premium devices boost Apple’s value

The report highlights Apple’s growing dominance in two high-growth sectors—consumer technology and luxury—both of which saw over 45% growth in brand value this year. Demand for flagship devices such as the iPhone Pro and Apple Watch Ultra continues to fuel the company’s premium image and broad consumer appeal.

Apple now represents nearly 12% of the total $10.7 trillion value of the BrandZ Global Top 100 ranking. The company’s ecosystem-driven strategy and consistent brand equity have helped it outperform rivals in both brand perception and financial metrics.

Tech giants dominate global rankings

Following Apple, Google-owner Alphabet, Microsoft, Amazon, and Nvidia round out the top five global brands. Meta’s Facebook and Instagram claimed sixth and seventh positions, respectively, reflecting the continued influence of social platforms. McDonald’s broke the tech stronghold to secure eighth place, while Oracle and Louis Vuitton completed the top ten.

Kantar’s findings underscore the continued dominance of technology-driven brands on the global stage. As digital transformation accelerates, brand value is increasingly linked to innovation, integrated ecosystems, and customer loyalty—areas where Apple continues to lead the pack.