Ashish Gupta
Director - Marketing
BlackBerry India
Branding is a key aspect of the marketing strategy of any company, as it is the pivotal springboard that provides a strong boost to the business. A well-defined and strong brand will drive sales, build customer loyalty, create brand value, and most of all, it will be the catalyst for business growth, as consumers will be motivated to engage with the company. A brand helps in connecting with the customers at the very fundamental level by appealing to the emotions and sensitivity of a person. The industry is fully aware of the fact that branding is an effective way to facilitate the growth of any business. When successfully implemented, branding can give a strategic position in the market, and eventually lead to increased profit which is a result of the influx of new customers, and the continuing support of existing ones.
