IDC has announced that it expects the Asia/Pacific Bring Your Own Device (BYOD) market to continue strong growth in 2014 and into 2015 as consumer smartphone and tablet continue gain market across the region.
In IDC’s latest BYOD studies, "Asia/Pacific (Excluding Japan) Bring Your Own Device End-User Survey 2014" and "Asia/Pacific Bring Your Own Device 2014-2018 Analysis and Forecast", BYOD is defined as part of enterprise mobility. The practice of BYOD refers to devices that users have personally purchased with their own funds, without help from the employer. The employer is not obligated to subsidize any part of the device nor is it responsible for supporting the devices' hardware and software. IDC's findings show that across Asia/Pacific, mobile devices utilized under the BYOD model has accounted for 22.5%, 4.9% and 11.7% of all consumer smartphone, tablet and notebook PC shipped in 2013, respectively.
"The momentum of BYOD has definitely increased over the past 12 month and IDC expects it will continue the upward swing in 2014 and well in 2015," says Ian Song, Research Manager for Enterprise Mobility at IDC Asia/Pacific. "With the user experience of mobile devices improving, end users can start to perform more complex task on those devices. In addition, the price of device has also dropped to a level where increased proliferation becomes possible."
IDC expects that close to 155 million consumer smartphones will be used in the BYOD model across the region in 2014, a year-on-year growth of 40.4%. Tablet BYOD will grow to nearly 4 million units, a year-on-year growth of 62.7%. Notebook PC, on the other hand, will see a steep decline as the PC industry slows down and BYOD users migrate to other BYOD platforms. IDC expects just 3.1 million units of consumer notebook PC will be utilized under the BYOD model, a year-on-year decline of 20%. However, IDC does not anticipate the BYOD growth will last. "BYOD smartphone utilization will peak around 2016 to 2017, and tablets will peak around 2017 - 2018," says Song.
