ASUS India appoints Redington as ND

ASUS has announced appointment of Redington as a national distributor for its Component Business and to handle distribution for ASUS motherboards and optical drives across the country along with ASUS’ existing distributor Rashi Peripherals. With this strategic appointment, ASUS aims to tap a newer market base, verticals and channel base.

Vinay Shetty, Country Head – Component Business, ASUS (India), said, “We are pleased to have them on board as a national distributor for our motherboards and optical drives business. Along with their expertise, reach and support, we are confident of growing our business and having a wider reach and partner base.”

P. S. Neogi, President – IT Department, Redington, said, We are very happy to start distributing ASUS products since its products also complement our current offerings to the channel and we are sure that customers can benefit from their technologically superior products.

With this partnership, Redington would help extend the reach of Asus' Intel platform products to Indian IT customers, businesses and consumers using its 56 branches across the country.