Atul Ahluwalia
MD, Weber Shandwick India
“Agencies have traditionally divided their businesses either by the intended audience (practice areas such as consumer and corporate, public affairs and investor relations) or by industry verticals (healthcare, technology, financial services etc) or by geography, to make them more manageable. However, communications challenges have become complex and boundaries are blurring at the client end. We need to mirror this internally in our structures too to ensure that the best minds are available for the job, without seeing it as a breach of our self-created boundaries or business units. As PR consultancies, we try to define and manage brand reputations for our clients in India and markets around the world, while maintaining consistent standards. Ensuring this requires a number of essentials. One is the time taken to plan, think and execute.”
