AV market in India witnessing a healthy growth

Anti-virus software (abbreviated as AV software) is a computer program used to prevent, detect, and remove malware. If properly installed on a computer system, it can prevent access to computer systems by unwanted computer malware at the endpoint level.

With rise in internet penetration in the country and proliferation of personal computing and mobile devices, the demand for antivirus solutions has been growing drastically. As a part of the cyber security market, the Antivirus software market is seen to be growing at least by 10%-15% every year. The changing threat landscape is also driving organizations to relook at their security budgets and invest heavily on antivirus solutions. Experts believe that security spending is on pace and will not cease to grow.

Key Takeaways: With the expenditure on cyber security forecasted to be INR 226 thousand crore by 2025, the India Antivirus market is anticipated to reach INR 14,782 crore. The enterprise sector would remain as the key growth area for the antivirus vendors. On the Government front, with Digital India plans in the offing, the sector is likely to post a much higher growth and would pose as another key area of growth for antivirus. Rising security awareness among the individuals and growing demand for smartphone devices would open up potential opportunities for market vendors in the individual segment. 

Cool Vendors: Kaspersky, Symantec, Quick Heal, eScan, Sophos, F-Secure, Trend Micro, McAfee, ESET and K7 Computing.