Axis Communications: Making the most of opportunity

Sudhindra Holla,
Country Head,
Axis Communications

It is brighter times for electronic security and surveillance firms in India thanks to the increase in demand from government and private establishments who are all set to strengthen their security infrastructure to ward off terror threats. Axis Communications, the world leader in network video, is well on its way to tap the Indian market aggressively. 

Surveillance & Security today is a fundamental requirement for every organisation. Security systems must not only help detect and facilitate swift action, but also help design and plan a proactive strategy against future threats. 

Exciting times

According to research and consulting firm Frost and Sullivan, the $650 million Indian electronic security and surveillance market which includes video surveillance, access control, intrusion detection and metal detectors is expected to witness a 20-22% compounded annual growth rate (CAGR) till 2016.  

The very mention of network video brings to mind the name of Sweden-based security company Axis Communications. The company provides IP-based network video solutions including network cameras (IP cameras) and video encoders for security surveillance and remote monitoring. 

“With the addition of video analytics software to the surveillance solutions, enterprises are adopting these solutions to get a new perspective in to their business. With growing number of industry verticals and changing business trends the adoption of surveillance cameras is increasing,” says Sudhindra Holla, Country Head, Axis Communications. 

Axis Communications foresees a huge growth potential in the Indian market and are witnessing enormous demand for surveillance equipment in these markets. With IP surveillance systems becoming more widespread the company sees in India a continuous shift from analog to digital in the coming three years to be on par with the matured markets. 

According to Sudhindra, almost all the verticals in India represent major growth areas for the company’s operations.  “Retail represents one of the biggest industrial verticals for us in India. 

Last year, Axis has recently partnered with India's largest coffee retail chain, Café Coffee Day (CCD). Axis' has already installed 1000 physical security solutions at over 500 CCD outlets in India. 

Channel empowerment

Axis Certification Programme of the company helps its partners to benchmark their competence and skills in the IP surveillance area. The certification programme is aimed at system designers and technical sales staff. Under the programme, the partners are certified on their knowledge of the latest network video technologies, solutions and best-practice design and implementation techniques. In addition, As an Axis Certified Professional, participants earn Axis’ global stamp of endorsement that strengthens both their personal and their company’s credentials.

Finally

Despite the uncertain times in the economy, Axis is sure about doing well. Its long term growth strategy as well as its strength in the security landscape are the basis on which it will scale new heights in coming future.