Barco's ClickShare Connect ! is central to a collaborative Future

Gopal Krishna
Director – Sales, APAC 
Barco

In an era where collaboration and technology converge to shape the future of workplaces, Barco ClickShare stands at the forefront—empowering channel partners through a robust, transparent, and future-ready partner ecosystem. Barco as a brand has been redefining how partner relationships are nurtured, sustained, and grown across regions

Barco’s channel policies are designed to achieve one clear objective—create a win-win model where corporate goals align seamlessly with evolving partner expectations. The ClickShare channel program focuses on shared success, emphasizing mutual profitability, consistent communication, and operational transparency.

Barco’s promise is ‘enabling bright outcomes.’ And that’s not just for our end users—it’s for our channel partners, as well. Our goal is to help you succeed, help you grow, and help you win. The ClickShare Connect! Partner Program gets you up and running as quickly and simply as possible.

Our approach is not just about selling products; it’s about building value-driven partnerships. Barco ClickShare’s channel policy is structured to ensure partners grow with us. We empower them with tools, training, and incentives that align with our vision of sustainable, inclusive growth.

Barco continuously evolves its partner framework, ensuring adaptability to market dynamics, customer demand patterns, and digital transformation trends. The goal is simple: enable partners to stay competitive while driving Barco’s mission of smarter collaboration experiences.

UNLOCKING NEW MARKETS TOGETHER

Channel partners play a critical role in Barco’s expansion strategy across emerging markets. Their deep local expertise and strong customer relationships help Barco penetrate new industries and geographies effectively. From corporate and education sectors to government and healthcare, partners act as key growth catalysts.
By leveraging their market insights, Barco tailors go-to-market strategies to address regional opportunities. This collaborative approach has enabled ClickShare to achieve strong growth momentum across APAC, driving new revenue streams and customer adoption.

ENABLING THE NEXT WAVE OF INNOVATION

Barco understands that the future of collaboration lies in embracing AI, cloud, and data-driven experiences. Through dedicated partner enablement programs, the company equips its channel ecosystem with resources to integrate emerging technologies within their offerings.

Partners gain access to Barco’s knowledge base, demo resources, and innovation sessions that highlight how ClickShare solutions integrate seamlessly with leading cloud conferencing platforms and AI-driven meeting technologies. This ensures partners stay ahead of the curve while delivering cutting-edge solutions to customers.

Looking ahead, Barco’s vision is to build a more sustainable, incentivized, and digitally empowered channel ecosystem. The focus remains on expanding reach, driving partner profitability, and supporting innovation-led collaboration experiences. We are committed to nurturing a channel community that grows with us. Our robust partner program, combined with continuous engagement and recognition, keeps teams motivated to deliver exceptional value to customers. Together, we are shaping the future of hybrid collaboration.

 With a channel-first approach, strong partner trust, and a focus on emerging technologies, Barco ClickShare continues to lead the transformation of the modern meeting experience—one partnership at a time.